
This is an advertisement for gardening TV show. We as a group rebranded it to appeal to all audiences, encouraging the young and old generations to get involved in Gardening. Before the advertisement only appealed to the older generation, but we included a picture of a young group of teenagers to show that gardening is for everyone. We also used bright colours on the advert to keep it eye-catching, as younger people are encouraged by bright colours because bright colours appear my exciting and fun, where as dull colours look bland and mature, therefore not appealing to the younger generations. The children smiling in the picture makes them look happy to be gardening, but it also implies that its something you can grow up enjoying to an older mature age, it implies that this is there transformation. the colours green and blue in the picture are used to represent the world connoting that everyone can be involved in gardening. the pictures used are taken face on in a midshot as we can see there whole body and surrounding.
feedback
why are your younger people smaller than your bigger ones?
this is too show that they are young are need to grow and thta one day they will be brought into the world of gardening like the people above them. its like they are looking up to the people above and older than them to shwoing that kids can look up to them.