- K: The media texts set by the board for Component 01 Section B.
- U: The expectations for analysing the set products.
- BAT: Develop your own writing style for analysing media products.
- CO: Use Media Language of camera, context, intertextuality and representation throughout in your verbal and written communication.
Old Spice poster:
In this marketing advert poster we see a mid shot/ long shot for 'old spice' an aftershave which was rebranded in 2010 to advertise an aftershave that was once targeted at older men, but is now targeted towards younger men and their girlfriends. it can be argued that one of the effects of the advert is that it makes men feel belittled in comparison to the man in the advert and encourages women to buy their boyfriends the aftershave because it makes them more like men and shows all the advantages of being a powerful man.
By using a mid shot/ long shot it shows the beautiful surroundings, which represent paradise and the dream place to be, therefore when people are looking at the advert it represents the greatness of the brand as we believe as the consumers that buying this aftershave is going to make everything great and our surroundings are going to be different, but in reality our lives stay the same.
The mans costume in the poster consists of white trousers and a top tied around his neck, whilst he is sitting on a horse in a bright surrounding. The white trousers on a white horse in a bright surrounding suggest his purity and angelic persona. therefore, it makes the audience believe that this aftershave makes you perfect as we represent white with the good and amazing aspects in life. Also, the bright lights make him stand out and give him a bright outline, as the light in contrasting him making him standout and be the centre of attention.
Furthermore, the attractive man is used in order to catch the eye of women, in order to make them think ' i want my boyfriend to be like him' encouraging them to buy there boyfriends it.The poster has all the romantic conventions, although instead of looking at the audience directly in a romantic stare, his facial expressions are suggesting the question of why haven't you got this aftershave. Therefore, as a consumer we feel as if we need to get the aftershave for our boyfriends in order to have the perfect guy and the perfect relationship in the perfect scene.
This advert can be aimed at both male and females because it catches the eyes of
Lucozade print advert:
Shelter poster:
Hi
ReplyDeleteIn your opening sentence you acknowledge that fact that this is a rebrand and that Old Spice used to be aimed at an older audience... Can you identify what types of audience this was? This will help you with evidencing that you know about the huge shift in audiences. This will help you with audience and context.
The man is sitting on a saddle instead of riding the horse without it... what do you think the intended effect is for this element of mise-en-scene?