Assessment

 
This is an advertisement for gardening TV show. We as a group rebranded it to appeal to all audiences, encouraging the young and old generations to get involved in Gardening. Before the advertisement only appealed to the older generation, but we included a picture of a young group of teenagers to show that gardening is for everyone. We also used bright colours on the advert to keep it eye-catching, as younger people are encouraged by bright colours because bright colours appear my exciting and fun, where as dull colours look bland and mature, therefore not appealing to the younger generations. The children smiling in the picture makes them look happy to be gardening, but it also implies that its something you can grow up enjoying to an older mature age, it implies that this is there transformation. the colours green and blue in the picture are used to represent the world connoting that everyone can be involved in gardening. the pictures used are taken face on in a midshot as we can see there whole body and surrounding.

feedback

why are your younger people smaller than your bigger ones?

this is too show that they are young are need to grow and thta one day they will be brought into the world of gardening like the people above them. its like they are looking up to the people above and older than them to shwoing that kids can look up to them.

lesson 4 - 2nd october 2017

Lesson Objective

• K: The media texts set by the board for Component 01 Section B.
• U: The expectations for analysing the set products.
• BAT: Develop your own writing style for analysing media products.
• CO: Use Media Language of camera, context, intertextuality and representation throughout in your verbal and written communication.

Task 1: Marketing and advertising

Old Spice poster:

In this marketing advert poster we see a mid shot/ long shot for 'old spice' an aftershave which was rebranded in 2010 to advertise an aftershave that was once targeted at older men, but is now targeted towards younger men and their girlfriends. it  can be argued that one of the effects of the advert is that it makes men feel belittled in comparison to the man in the advert and encourages women to buy their boyfriends the aftershave because it makes them more like men and shows all the advantages of being a powerful man.

By using a mid shot/ long shot it shows the beautiful surroundings, which represent paradise and the dream place to be, therefore when people are looking at the advert it represents the greatness of the brand as we believe as the consumers that buying this aftershave is going to make everything great and our surroundings are going to be different, but in reality our lives stay the same. 

The mans costume in the poster consists of white trousers and a top tied around his neck, whilst he is sitting on a horse in a bright surrounding. The white trousers on a white horse in a bright surrounding suggest his purity and angelic persona. therefore, it makes the audience believe that this aftershave makes you perfect as we represent white with the good and amazing aspects in life. Also, the bright lights make him stand out and give him a bright outline, as the light in contrasting him making him standout and be the centre of attention.

Furthermore, the attractive man is used in order to catch the eye of women, in order to make them think ' i want my boyfriend to be like him' encouraging them to buy there boyfriends it.The poster has all the romantic conventions, although instead of looking at the audience directly in a romantic stare, his facial expressions are suggesting the question of why haven't you got this aftershave. Therefore, as a consumer we feel as if we need to get the aftershave for our boyfriends in order to have the perfect guy and the perfect relationship in the perfect scene.

This advert can be aimed at both male and females because it catches the eyes of                                              

Lucozade print advert:

Shelter poster:

lesson 3c- thursday 28th september

Learning Objectives:

K: The expectations of a successful analysis.
U: How to use different elements to analyse a media text successfully.
BAT: Undertake an analysis of a given text using your own interpretation of the elements covered in class.
CO: Use Media Terminology throughout your verbal and written communication.

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TASK ONE - CLASS DISCUSSION: 
WHAT MAKES A MEDIA TEXT (PRODUCT) SUCCESSFUL?

• storyline
• likeable characters
• plot twist
• setting
• cliff hangers
• visual quality
• believable
• marketing
• producer power
• following

Task Two

Analysing 'fresh prince of bel air'

Lesson 3B- 25th september 2017

Learning Objectives:

K: Terminology for camera movement.

U: How camera movements create meaning and how they can be linked to genre.

BAT: Create a quizlet to evidence your knowledge of camera movements and how they create meaning and how they are used.  How can they relates to genre.

CO: To use Media language throughout your verbal and written communication.

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Task 3

 Plenary

Why do you think it is important for film makers to use camera movements in their movies?

I think its important for film makers to use camera movements to enhance and display emotions of the character or the events within a scene.


Can you link Camera movements to specific genres? Give two examples.

A stedicam can be used in horror films when a character is walking into danger or about to be approached by a scary character so we can see what they are approaching as if we are there with the character ourselves.

A flipshot can be used in an action adventure film, such as the hunger games, to show the dramatic events of the running in and out of danger. It also shows them moving from different distances and as they pass. 

Lesson 3 - monday 18th september 2017

K: the areas of study referring to media language as directed by the OCR spec.
U: how media language affects genre.
BAT: demonstrate your understanding of how these areas are applied via a practical activity.
C.O: Use media terminology (both old and new) in your verbal and written communication). 


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understanding genre

lesson 2- thursday 14th sseptember 2017

Lesson 2 - Your Visual Dictionary - Media Language

Lesson Objectives:

K: Key elements that make up media language.

U: How these elements create/influence meaning and audience reading.

BAT: Demonstrate your understanding of key media language through a practical activity.

C.O: Use media terminology throughout lesson in your verbal and written communication.

Camera

Types of shots:

Lesson 1 - Monday 11th September

Learning Objectives:

K: The importance of using digital technology in your media studies course.
U: How to use "blogging" as your Media Book and revision booklet.
BAT: Use blogging and other technology to record information effectively.
CO: Use Media Terminology throughout verbal and written communication.
Wider Reading (LP5): Explore a series of educational media blogs to see examples of how other students use it - to be done at home.


http://hachocralevelmedia.blogspot.co.uk

Activity 1 

POPPLET-  This can be used to create mind maps for revision or work. This will keep work more organised and easier to read notes.

PHOTO PEACH- This can be used to create slide shows. this will help me to make presentations for exams and notes for topics and subjects.

PREZI - This is used for slideshows and a way for people to track progress and present presentations.

TIMETOAST- This is used to make timelines for story and for information. this will be helpful to revise key dates information in the order that events happened.

YOUTUBE VIDEOS-This is used for people to watch other peoples videos basing on a range of topics such as education, funny videos, gaming etc.

EMAZE- Used to create cards, websites, blogs and presentations to help you or others.

LINOit - This is where i can create notes and save photos to help revise.

VOKI- This is where they have speaking characters on a topic. this can help me to revise and it can help me feel a bit more relaxed when revising because its a comical and more exciting way to revise.

SURVEY MONKEY - Used to make surveys for opinions. this can be used for my coursework at a later date.

SOCIAL WEBSITE - Used to connect with other people. An online way to socialise.

PADLET - Used to make notes and mood boards. this is good to help revision.

CREATE TOP TRUMP CARDS - a fun way to revise and make revision cards to to game.

PINTEREST - Used to post photos and create mood boards.

MICROSOFT SWAY- Used to create presentations. similar to powerpoint.

POWTOON- Used to make animated videos. this is a fun way to revise and make notes.

CANVA- Used to make designs for presentations, blogs and websites etc.

SWIPE.TO- used to create presentations and display boards. keeps work organised and easy to understand.

 Activity 2